Product Analysis Report
Comprehensive Safety Assessment
Potential Harmful Content:
Cane Sugar
Iodised Salt
Overview
The product is "Zero Maida Bread" from The Health Factory, claiming to be 100% whole wheat with no chemical preservatives or colors. The ingredients list includes 100% Whole Wheat Flour (Chakki Fresh Atta), Yeast, Vinegar, Gluten, Sunflower Oil, Cane Sugar, Iodised Salt, Cultured Wheat Flour, and Vitamin C. The nutritional information indicates that a serving size of 2 slices (50g) contains 122.61 kcal, 6.86g protein, 22.33g carbohydrate, 2.11g sugar (1.05g added sugar), 3.17g dietary fiber, 0.65g fat, and 166.76mg sodium. The bread is marketed as a source of protein and high in fiber. Potential benefits include the use of whole wheat flour, which is generally healthier than refined flour due to its higher fiber content. Fiber can aid in digestion and help regulate blood sugar levels. The inclusion of Vitamin C is also a positive aspect. However, the presence of cane sugar and iodised salt needs consideration. While the amount of added sugar per serving is relatively low, excessive sugar consumption can lead to various health issues like weight gain and increased risk of type 2 diabetes. High sodium intake, primarily from iodised salt, is linked to increased blood pressure and cardiovascular risks. There's a potential for misleading information in that the product is marketed as 'Zero Maida Bread' and '100% Whole Wheat' which is good, but it still contains added cane sugar and iodised salt. While these ingredients are not severely harmful in moderation, their presence somewhat detracts from the overall health claim.
Trustworthiness
The product is reasonably trustworthy as it does use whole wheat flour as its main ingredient, aligning with its primary marketing claim. However, consumers should be aware of the added sugar and salt content and consider this in the context of their overall dietary intake. Further research into the specific health impacts of cultured wheat flour might be beneficial for those with specific sensitivities.
Misleading Information
The product highlights 'Zero Maida Bread' and '100% Whole Wheat' prominently, suggesting a very healthy option. However, the inclusion of cane sugar and iodised salt, even in small amounts, may be misleading to consumers looking for a truly 'healthy' bread option. The branding could be perceived as slightly deceptive if consumers overlook the presence of added sugar and salt.
Final Recommendation
The product is generally safe for consumption in moderation. Individuals should be mindful of the added sugar and salt content, especially if they have specific health concerns such as diabetes or hypertension. While marketed as a healthy bread option, a balanced approach to consumption is advised.
Sources or Further Readings
General knowledge about the effects of whole wheat flour vs. refined flour, sugar, and sodium. Information from the USDA FoodData Central and the American Heart Association regarding recommended daily intake of sugar and sodium. Research on the potential health effects of cultured wheat flour from scientific databases like PubMed.